Financial Prodcut

Journal of economical Psychology 19 (1998) 353±376 Mokken scaling indication sets and lore patterns of constant- and ®nancial products Leonard J. Paas * Tilburg University, C. Anthoniszstraat 64-1, 1071 VX Amsterdam, The Netherlands Received 12 July 1997; accepted 17 November 1997 victimise The confederacys in which durable products (durables) be owned and the order of acquirement ar useful pieces of information for marketing and other purposes. The nitty-gritty of this paper is the application of Mokken Scale analysis to determine the combinations in which durables are owned and to ®nd orders of attainment. More over, it is shown that the discussed procedures can homogeneous be applied to the products o?ered by ®nancial service providers (®nancial products). Ã" 1998 Elsevier learning B.V. totally rights reserved. PsycINFO classi®cation: 2240; 3920 JEL classi®cation: C49 Keywords: Scale analysis; Characteristic set; erudition pattern; Durable pro duct; Financial product 1. penetration theatre expenditures are often categorised as (a) purchases of consumable goods (foodstu?s, etc.) or (b) purchases of durables (motor cars, * Tel.: 020 584 6266; fax: 020 584 6212; e-mail: paas@dds.nl. 0167-4870/98/$19.00 Ã" 1998 Elsevier learning B.V. All rights reserved.

PII: S 0 1 6 7 - 4 8 7 0 ( 9 8 ) 0 0 0 1 1 - 7 354 L.J. Paas / Journal of Economic Psychology 19 (1998) 353±376 furniture, etc.). Consumables are forever purchased and in combination with other products of the same category, whereas durables are often purchased adept at a time over a prolonged period. Interesting, for the topi! cs addressed in this paper, is that purchases of durables are usually considered as part of a cumulative acquisition process, depending on factors such(prenominal) as income, wealth, social class, age, etc. (Hebden and Pickering, 1974). The types of durables a consumer already owns can be used to predict which durable is seeming to be purchased next, because consumers often group...If you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper