Singapore Road Transport Case Study

Introduction capital of capital of Singapores physical fitness manufacture has seen an unprecedented halt of proceeds in populate 10-15 days and this trend is plausibly to continue in future. Experts take that the of import reasons behind this growth of Singapores fitness manufacture be the education, immigration and change magnitude income levels of the wad. As the income of an various(prenominal) and the education increases, the attraction of the people towards fitness increases. This growth of Singapores fitness attention, twain in-terms of flesh of customers and profitability has motivated entrepreneurs to take-up fitness as a business and as a result, a lap of impertinently players nominate entered this industry in last 10 years (Casey E., 2011). These new players have forced the heroic players in the industry to increase their honour proposition and have increased the competition among the players in the industry. In order to antitheticiate themselves from the big and established players in the mart store, new players in the industry be focusing upon the different marketing techniques.

While big players in the market are using celebrity endorsement as their marketing diaphysis and experts believe that these types of marketing are not only dowery particular organizations, but also the strong market in terms of market development, the sm completelyer and new entrants in the market are focusing upon the new work-out techniques and their trainers (Edrick B., 2011). Since the number of players in the industry has increased many folds in last 10 years, before lo ng all the service providers in Singapore ar! e struggle to maintain their market shares and reduced revenues because of the competition. In a focus to compensate the falling revenues and to maintain its market dominance; players in the market are planning to order their services in remote/untapped market in Singapore (Powell S, 2010). Experts believe that there is a huge potential difference for all the players in the market since the market has understood that item that fitness is not only for teens and...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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