Marketing Plan - Toy Star Pub

TABLE OF CONTENTS11.EXECUTIVE SUMMARY51.1.PURPOSES OF THE PLAN51.2.ABOUT TOY STAR PUB AND RESTAURANT51.3. tail fire MARKET SIZING51.4.MAJOR COMPETITIVE ADVANTAGE61.5.THE limited FEATURES IN THE merchandise MIX61.5.1.Product/Service61.5.2.Place61.5.3.Pricing61.5.4.Promotion invent71.6.RETURN ON INVESTMENT (ROI)71.7.LEVEL OF RISK71.8.RESPONSIBILITY FOR THE marketing PLAN71.9.OBJECTIVE OF THE MARKETING PLAN71.10.COST OF IMPLEMENTATION71.11.EVALUATION PROCEDURES71.12.PLANNING82.MISSION STATEMENT83.GOALS83.1.SHORT TERM83.2.INTERIM83.3.LONG TERM84.COMPANY DESCRIPTION94.1.ORGANIZATION AND LEGAL STRUCTURE OF BUSINESS94.2.MAJOR MARKETING PROBLEMS104.3.SKILL OF KEY PERSONNEL104.3.1.The skill sets of oversight team104.3.2.Division of Work114.4.OBJECTIVE OF THE BUSINESS124.5. schema124.6.HOW DOES THE NEW BUSINESS conform to WITH OTHER SBU?S?135.PRODUCT DIFFERENTIATION135.1.DARTING135.2.GRAFFITI WALL145.3.PHOTO peak WALL145.4.FREE NUTS AND CHIPS156.COMPETITION156.1.CURRENT COMPETITORS156. 2.DIRECT COMPETITORS156.3.INDIRECT COMPETITORS156.3.1.Competitive gain(Competitors)166.3.2.Competitive analysis166.3.3.How sustainable is our advantage?167.BARRIERS FOR NEW PLAYERS177.1.INVESTMENT177.2.TIME177.3.KEY PERSONNEL177.4.LOCATION177.5.COMPETITIVE ENVIRONMENT178.THE MARKET188.1.INDUSTRY DESCRIPTION188.1.1.Ownership188.1.2.Capital intensive188.1.3.Labour intensive188.1.4.Skill based188.2.TRENDS IN THE INDUSTRY189.SIZE OF OUR TARGET MARKET1810.MARKET SEGMENTS1911.DESCRIPTION OF SEGMENTS (OUR CUSTOMERS)1911.1.CONSUMER1911.2.GEOGRAPHIC1911.3.DEMOGRAPHIC2011.3.1.Sex2011.3.2.Age2011.3.3.Income2011.3.4.Occupation2011.3.5.Life Stage2011.4.PSYCHOGRAPHIC/BEHAVIOURISTIC2011.5.WHO BUYS THE PRODUCTS?2111.6.OCCASIONS2111.7.BRAND LOYALTY2112.MARKETING RESEARCH2112.1.PRIMARY RESEARCH2212.2.SECONDARY RESEARCH2312.3.CONCLUSION2313.FACTORS OF UNCONTROLLABLE ENVIRONMENT2413.1.GOVERNMENT REGULATIONS2413.2.LEGAL CHANGES2514.SWOT ANALYSIS2514.1.STRENGTHS2514.2.WEAKNESS2614.3.OPPORTUNITIES2614.4. THREATS2615.PRODUCT2715.1.PRODUCT/SERVICE271! 5.2.PRODUCT LINE2715.3.QUALITY2715.4.SERVICE LEVEL2715.5.BRANDING2815.5.1.The name2815.5.2.Company Logo2816.POSITIONING2917.PRODUCT LIFE CYCLE3017.1.MARKETING STRATEGY IMPLICATION3118.PLACE3119.PROMOTION3119.1.PROMOTION AIMS3119.2.MEDIA3219.2.1.Suitability of media3219.3.SCHEDULE AND MEDIA3319.4.SALES PROMOTION3419.5.TOTAL COSTS3419.6.PROMOTION STRATEGY3419.6.1.Pull3420.PRICE3520.1.PROPOSED PRICE FOR PRODUCTS3520.2.BASIS FOR SETTING PRICE3520.3.MARK UPS3620.4.DISCOUNTS3720.4.1.Percentage of goods which be expected to be discounted3720.4.2.Seasonal3720.4.3.Quantity3720.4.4.Specials3720.4.5.Impact on cash flow3720.4.6.Impact on profit3721.EVALUATION AND IMPLEMENTATION3821.1.IMPLEMENTATION COST3821.1.1.Other resources3821.2.WHO IS accountable FOR THE IMPLEMENTATION?3821.3.TIME throw away FOR IMPLEMENTATION3821.3.1.Planning3821.3.2.Review3821.4.EVALUATION CRITERIA OF PLAN3821.4.1.Sales growth3821.4.2.Return on Investment(ROI)3821.4.3.Profit3921.4.4.Others3922.BIBLIOGRAPHY4023.APPEND IX411.Executive Summary1.1.Purposes of the planThis purpose of the argument plan is to open a unique wreak sorcerer pub and Restaurant in Hong Kong. This stock plan is giving the goals, marketing plan, competitive advantage, business development and overview of the future to the investors. 1.2.About Toy Star Pub and RestaurantHong Kong is whizz of the most high density and state cities in the founding; everybody is struggling for his/her work in anytime everyday. Toy Star is a pub and not only provides foods and drinks unless also provide the dramatic play and enjoyment for the customer to electric discharge the stress. 1.3.Target Market SizingPotential: The emplacement of the Toy Star pub is nearing to the business area in Causeway Bay and after work, at that place are so... If you want to get a full essay, separate it on our website: OrderCustomPaper.com

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